Once the largest British car maker, the company formed in 1905 by Herbert Austin produced vehicles for almost 100 years, with major sales successes in the form of the pre-War Austin 7 and post-War Mini. The Austin 7 was the first mass produced British motor car and the rolling chassis was the used by BMW, Jaguar, Jeep and Datsun as a base for their first production cars. Numerous other notable models were produced, including the Austins 8, 10, 12 and 16 in all guises - coupes, tourers, saloons and special coachbuilt bodies. In the post-War years, the striking-looking A90 Atlantic was produced for the American market. The 1950's saw the A30, A35 and A40 aimed to compete against the Morris Minor, followed up by Austin’s biggest success of all, the revolutionary Sir Alec Issigonis-designed Mini.